The Whole U. Professional Branding Package is a co-created process that involves THREE steps:
Step 1: YOU (Client)
- Watch the video tutorials and update your materials accordingly (cover letter, resume, and LinkedIn).
- After you've updated your updated materials accordingly (formatted in Microsoft Word Documents), e-mail them in for review.
Step 2: ME (Shannon)
Shannon will make edit suggestions to your existing materials and e-mail you the edits to you (for you to review in advance of your call).
Step 3: US (Client & Shannon)
- You will schedule an advising call with Shannon, to discuss edits, and finalize your materials.
- By the end of this session so the content clearly reflects your experience, and highlights your skills, strengths, and talents.
Please Note: This package involves ONE advising call - typically 1-hour + and will be used to discuss your materials (resume edits, LinkedIn profile & networking strategy).
Optional Pre-Work:
(1) Create Career Vision
- Gain clarity
- Assess work-life balance
- Determine values
- Write ideal job
(2) Identify Skills & Strengths
- Articulate interests & passions
- Career purpose
- Build confidence
Required Pre-Work:

(3) Develop Professional Branding Materials
- Select a job
- Identify Job alignment (Keywords for ATS)
- Write a strong cover letter
- Enhance your resume
(4) Improve Online Brand
- Confident communication
- Articulate value proposition
- Enhance your LinkedIn profile
(5) Networking Strategy
- The truth about networking
- Interview mastery
- Business cards
Book advising Call - after you've worked through session 5
To Gain Immediate Access . . .
- Complete purchase (Green button, seen on this page).
- You will be sent to a webpage with steps to follow - including:
- Access to the course &
- A link to schedule your advising session
* Bonus Materials:
- Self-Assessments
- Salary Negotiation
- Energy at Work
- The Gig Economy